Customer Retention & LTV
Average Lifetime Value
₩72,871
Average Customer Lifetime
4 days
Resurrection Rate
1.4%
2 resurrection events
Avg. Time to Return
31 days
Product Retention Ranking (3 months)
- Premium (8 customers)100.0%
- Enterprise (1 customers)100.0%
- Lite (77 customers)71.4%
- Pro (26 customers)69.2%
- Perpetual (0 customers)0.0%
Upgrades & Downgrades
Upgrades
4
Downgrades
3
Month 1 Retention Trend
Average Lifetime Value (LTV) Trend
Cohort Analysis
| Cohort | Customers | Month 0 | Month 1 |
|---|---|---|---|
| Jan 2026 | 98 | 100.0% | 8.2% |
| Feb 2026 | 13 | 100.0% | |
| Average | - | 100.0% | 8.2% |
How to Read This Chart
This chart helps you understand customer loyalty over time. Each row represents a "cohort," which is a group of customers who made their first purchase in the same month.
- Cohort: The month the customers first signed up (e.g., 'Jan 2024').
- Customers: The total number of unique customers in that cohort.
- Month 0: Represents the initial month of signup, where retention is always 100%.
- Subsequent Months (Month 1, 2, etc.): Shows the percentage of the original cohort who were still active in that month.
Monthly Churn
Product Transition Matrix (All Customers)
| From | To (Enterprise) | To (Premium) | To (Pro) | To (Lite) | To (Perpetual) | Total Transitions From |
|---|---|---|---|---|---|---|
| Enterprise | 0 | |||||
| Premium | 2 | |||||
| Pro | 2 | |||||
| Lite | 3 | |||||
| Perpetual | 0 | |||||
| Total Transitions To | 0 | 1 | 5 | 1 | 0 | 7 |