Customer Retention & LTV
Average Lifetime Value
₩246,661
Average Customer Lifetime
2 months
Resurrection Rate
19.7%
119 resurrection events
Avg. Time to Return
45 days
Product Retention Ranking (3 months)
- Enterprise (8 customers)100.0%
- Premium (36 customers)61.1%
- Lite (264 customers)41.3%
- Pro (126 customers)38.9%
- Perpetual (0 customers)0.0%
Upgrades & Downgrades
Upgrades
36
Downgrades
18
Month 1 Retention Trend
Average Lifetime Value (LTV) Trend
Cohort Analysis
| Cohort | Customers | Month 0 | Month 1 | Month 2 | Month 3 | Month 4 | Month 5 | Month 6 |
|---|---|---|---|---|---|---|---|---|
| Jan 2026 | 98 | 100.0% | 45.9% | 30.6% | 26.5% | 22.4% | 22.4% | 11.2% |
| Feb 2026 | 66 | 100.0% | 40.9% | 31.8% | 18.2% | 18.2% | 10.6% | |
| Mar 2026 | 60 | 100.0% | 48.3% | 31.7% | 28.3% | 16.7% | ||
| Apr 2026 | 73 | 100.0% | 43.8% | 31.5% | 15.1% | |||
| May 2026 | 52 | 100.0% | 50.0% | 28.8% | ||||
| Jun 2026 | 55 | 100.0% | 25.5% | |||||
| Jul 2026 | 23 | 100.0% | ||||||
| Average | - | 100.0% | 42.4% | 30.9% | 22.0% | 19.1% | 16.5% | 11.2% |
How to Read This Chart
This chart helps you understand customer loyalty over time. Each row represents a "cohort," which is a group of customers who made their first purchase in the same month.
- Cohort: The month the customers first signed up (e.g., 'Jan 2024').
- Customers: The total number of unique customers in that cohort.
- Month 0: Represents the initial month of signup, where retention is always 100%.
- Subsequent Months (Month 1, 2, etc.): Shows the percentage of the original cohort who were still active in that month.
Monthly Churn
Product Transition Matrix (All Customers)
| From | To (Enterprise) | To (Premium) | To (Pro) | To (Lite) | To (Perpetual) | Total Transitions From |
|---|---|---|---|---|---|---|
| Enterprise | 0 | |||||
| Premium | 6 | |||||
| Pro | 27 | |||||
| Lite | 20 | |||||
| Perpetual | 1 | |||||
| Total Transitions To | 0 | 19 | 22 | 13 | 0 | 54 |